Analysis forms the foundation of every project we undertake. With critical analysis, we identify hidden opportunities within a client’s database, uncover where they are losing market share or revenue, and measure specific and general supporter trends.

Beyond measuring a donor’s transactional history, we also continuously evaluate and apply learnings from organizational website trends, social interactions, applied external information, and more.


What makes our analytics different?

All our dashboards are customized to each organization. We know that each organization is different, has different challenges, and wants to view their data based on their program and their comfort level.

Learn more about our analytics

The Harrington Agency also knows that in today’s competitive marketplace, we need to keep investing in new tools in order to truly understand a program’s performance and potential. THA regularly expands its analytical capabilities to provide our clients with information that puts them at a competitive advantage.

THA has analytical tools to show our client’s email inbox placement, search engine optimization, email read rate, traffic loss to competitors, website visitor cohort changes, mail delivery and length of time, and so forth.

These additional insights, combined with donor file metrics, campaign analysis, and our sophisticated Google Analytics findings provide organizations with a completely new view of their program and give them the confidence to make large, strategic changes to move their program forward quickly.

As always, THA continues to provide the detailed analysis and recommendations, now using more understandable data visualization tables and dashboards, that our clients have come to rely on for making key decisions about their campaigns.