In the dynamic landscape of streaming, getting your omni-channel ads in front of the right audience can be tricky.

Enter Connected TV—an effective way to deliver your message across digital’s fastest-growing channel.

Recently, we employed CTV for a year-end campaign. It yielded outstanding results—notably in the lapsed donor segment.

Top Line Results

Other segments responded strongly with impressive average gifts, impressions, and CTRs.

• 91 Lapsed donors reactivated online at a very high $310 value—proving CTV effective for reactivation.
• Direct mail donors gave online at a $220 average.
• A rented list delivered another $22K with an excellent value of $276.
• Modeling segment drove a strong CTR at .65%.

All ads outperformed industry benchmarks, indicating CTV is a highly effective fundraising channel.

Want to know more about using CTV to turn up the volume on your fundraising? Let’s talk. We can help with that.